What's your story?
At Mitousa, we think every business has a story to tell.
Every aspect of your business - your brand, your product, your communication with customers – becomes a part of your story. And that’s where Mitousa comes in. We work with you to connect with your audience. We look at who you are, where you are now, and where you want to be. Then we help you get there.
As with all storytelling, imagination and creativity are paramount. We’re creative thinkers, and we’re passionate about helping you build your brand.
With our strategic, branding, design and interactive services, we work closely with you to develop an effective strategy, a strong identity, and compelling communication tools for your business.
Exploring the unexplored
Established in 2004, Mitousa is a boutique brand identity and communications agency based in North Adelaide.
Mitousa is a Japanese word meaning ‘unexplored’. It encapsulates our approach – every project is an opportunity to explore fresh ideas and new possibilities.
We like generating new concepts, playing with possibilities, and challenging assumptions. We do our best work for clients that are genuinely interested in exchanging ideas, developing their business and improving their position in the marketplace.
Our talented team takes pride in delivering personalised service and hands-on involvement with all of our projects. That’s why so much of our work comes from the excellent ongoing relationships we have with our clients.
What you do. And why it matters.
When planning a strategic direction for your brand, our focus is on understanding where you are and where you want to be. We work hard to extract and refine the essential elements of your business story to develop an identity that has meaning and purpose.
The fact is, no one understands your business better than you do. You’re an integral part of the strategy process. We sit down with you to develop a comprehensive understanding of your business, your market, and your competitors. We then work closely with you to make informed and meaningful decisions about your brand identity.
Every business has its fair share of competition. Discover what makes you different from your competitors. Give your customers a reason to choose you. Understand who you are, what you do and why it matters.
Telling the story
Creating the right image for your business is about giving you a visual presence to match your business operations. At Mitousa, the focus is on honest, considered design that hits the mark.
A well-designed identity will provide your business with a wardrobe for all your marketing activities, equipping you to enter the marketplace with confidence and direct market appeal. It should seamlessly integrate into all new communication tools and provide a consistent and coherent image.
This is where the creative thinking, conceptualisation, and ideas really start to flow. We break things down to basics - clearly understanding your needs, finding creative solutions, and getting it right the first time.
We also provide a comprehensive suite of content development services, bringing together a talented team of professional photographers, copywriters, illustrators and animators to help build your story.
Delivering the message
Corporate and promotional literature, packaging, print ads, brochures, websites, signage, and film are just a few of the communication tools you can use to deliver your message. As with all tools, you need to use them wisely to make them work for you.
Mitousa can manage the creative development, production and delivery of all your communication tools. Based on careful consideration of your brand strategy, image and budget, we’ll recommend methods and formats to give you the most impact in delivering your message to your market. We’ll also make sure that your identity is applied consistently and coherently across all media.
Very simply, Mitousa produced our brand identity and now successfully manage and develop all aspects of our brand. Being based interstate, the majority of communication occurs by email and the telephone in which their professionalism and experience has shone through. Distance and location is not an issue.
Nourish Health & Wellness
By engaging Mitousa's services from the early stages of our business idea, we were able to work on the brand strategy forming strong foundations for our business vision and idea. The Mitousa process of strategy, image and tools has given us a great head start to our business success.
Roz Sommariva and Chris Morley
Working with Mitousa, their experience and feedback during the early stages of the project was invaluable. The resulting brand identity and hence, communications, well and truly unified the project and gave it the strength to fully reach its potential. I had a strong vision for the project, Mitousa visually communicated it.
The Tibet Project
Having provided all the visual communication for The Tibet Project, the supporting role that Mitousa have also played has been absolutely priceless. The honest and valuable information, feedback, advice and ideas they offered at all stages of the project goes over and above the call of duty. In addition to their creative designs, the highlight has been the strong and ongoing supportive relationship that Mitousa has offered me. They have become so much more than just a service provider – they have become great friends.
Pat a Cake Bakery
I can only speak of the team at Mitousa in the highest regard. Being a first time user of graphic design, the process of opening a new store could have been overwhelming and stressful, but Mitousa clearly communicated and strategically planned every stage, always keeping me up to date. The vision and brand identity of Pat a Cake has been realised with Mitousa providing not only their design skills but their industry experience.
St Peter's Collegiate Girls' School
Mitousa's processes and capacity to provide both creative and technical solutions, is impeccable. Time and time again, they have proven they can successfully fulfil the design brief and their quick thinking makes all our ideas a reality. Without a doubt, our brand image, message and level of understanding in the market place has improved significantly as a result of our collaboration with Mitousa.